Maggie Baker, Financial Therapist & Author of Crazy About Money

"Funny, humane, and to the point, this will be the most fun you’ve had while learning why we act as we do. This will be a bible for anyone who teaches or counsels people about their money.”

Kent Engelke - Chief Market Strategist, Capitol Securities Management

FTA & AFS Conference


The Inn at Opryland in Nashville TN welcomed members of both the Financial Therapy Association and the Academy of Financial Services for their co-sponsored conference on October 16 and 17, 2014.


The purpose of the Financial Therapy Association is to develop and share a vision of financial therapy, to provide a forum to share research and practice methods and models of financial therapy, and to promote methods of training.


Emotions That Can Sabotage Your Finances


You are mad You are sad You are disgusted You are envious You are joyful You are surprised You are excited You are contented

These feeling states are hardwired into us as human beings.  There are more negative feeling states (and they tend to be more intense)  than positive because negative feelings act as warning signals that danger may be lurking. They wake you up, grab your attention and push you to act quickly.  Positive emotions  feel great but they tend to be less intense and more fleeting.  You have to learn to pay attention to them and encourage them to grow to become more sustainable because positive emotions enhance your sense of well being and don’t act as signals to potential threats.


People on sale
The September 8th-15th issue of Time Magazine, called The Answers Issue, is full of intriguing infographics about “everything you never knew you needed to know”…and more.

Among the striking inforgraphics that display a myriad of facts, one leapt out: 5.5% of men are
“compulsive shoppers” compared with 6% of women.
WOW! Does that fit the media stereotype of hoards of women descending on retails shops, compulsively doing their share of retail therapy while men are too preoccupied with work to bother shopping?

Putting Myself to the Test: Should I Loan Money to My Family?


I’ve thought a lot and have been interviewed about the wisdom of loaning money to relatives. The consensus is that it is usually not a good idea. If you do decide to lend money many believe that you will see the money returned. It’s better to think about the loan in your own mind as a gift, even if you sign a loan contract and charge interest.

Three weeks ago my 30′s something son called and asked if I would consider making a $100,000 investment in a business that would offer him a job opportunity as well as provide him with the future possibility of buying my equity stake out if, in fact, I became an investor.

Where Does All Your Money Go?


Angie, the mother of two children, ages 7 and 10, paces around her living room worried that her children may not have a stimulating summer. Stimulation in the form of camps, trips and peer dates and outings cost money and she has been running a monthly deficit of $1000 a month for several months. She desperately wants to get her hair done and take a short breather from her three part-time businesses.

The Relationship Between ADHD/ADD and Money: Impulse VS Delay


You go into your favorite electronic store saying to your friend that you aren’t going to buy anything. The last trip cost you $150 and you’re still paying that splurge off.

Into the store you go with the best of intentions; out you walk with a new iPad that was on sale “just for today” for 30% off.

It is hard enough for anyone to resist the glow of shiny new objects, but for ADHD/ADD people it is exceedingly difficult to slow down and diffuse the call-to-action – in this case, to buy a desired something. Why is this so?

The Tricky Art of Tipping – Why Do We Tip Some Jobs Over Others?


You are out for a nice dinner with a new friend and you are in a very good mood. The server for your table is cordial and upbeat. As the meal progresses the server brings your soup, but it’s cold. When you bring it to her attention she apologizes, takes it back to the kitchen but forgets it. A few minutes later she shows up with the main course. At this point you are mildly annoyed and don’t want the soup. The main course is delicious. Shortly after dessert the bill arrives.

The Misconceptions of ADHD/ADD and How It Needs to Be Treated


Many people wrongly assume that Attention Deficit Hyperactivity Disorder/Attention Deficit Disorder (Inattention, no hyperactivity) is a problem with lack of attention and focus. In truth, ADHD/ADD is a problem of the modulation of attention. That is, having the ability to bring up the right amount of attention and focus for a task at hand—not too little, not too much but the “just right” amount of effort and attention.

People with ADHD/ADD can focus when their interest and engagement is aroused by something they REALLY like. In fact, they can hyper-focus and maintain it for hours at a time, much longer than someone who doesn’t have it.

7 Different Kinds of “Money Types” – Which One Are You?

What is a Money Type? We all have ways of relating to money. Many of us love to spend, some like to hoard while others would prefer never to think about money and pretend it comes from the tooth fairy or grows in a very special tree in the back yard.


Your behavior with money has a long history.

Most children are introduced to money when they are 4 or 5. Kids go to the store with mom or dad and these days may help mom swipe her credit card to pay for groceries. Children hear their parents talk about money, they learn basic math from counting and sorting coins, they get money to buy a toy or an ice cream cone.