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Maggie Baker Ph. D.

Financial Therapy with Maggie Baker, Ph.D.

Why Financial Therapy?

Financial therapy is a form of psychotherapy that helps you understand and change your beliefs, attitudes and emotions that drive your money decisions. Money isn’t just about math. It’s emotional. We work hard to earn it, yet we often overspend, hoard, avoid, argue or feel shame about it.

As a licensed psychologist and financial therapist with more than three decades of clinical practice, I help individuals and couples across Philadelphia, the Main Line and beyond get to the root of their money stress. If money pain is affecting your sleep, your work or your relationships, financial therapy can help.

Financial Therapy
financial psychology

How Financial Therapy Helps

Most money decisions are shaped by beliefs, attitudes and emotions, not logic. Left unchecked, these patterns can lead to debt, overspending, money avoidance, relationship conflict, anxiety and depression. Financial therapy works on the emotional patterns underneath the numbers so that change actually lasts.

Financial therapy helps you:

  • Identify the emotional triggers and childhood money messages behind your spending, saving or avoidance.
  • Improve communication about money in relationships and couples therapy.
  • Replace shame and secrecy with clarity and confidence.
  • Build healthier financial habits you can sustain.
  • Reduce money anxiety and gain a sense of control and empowerment.

Who It’s For

Financial therapy is ideal for:

  • Individuals living with money pain and stress, including half truth beliefs and attitudes like “Once poor, always poor”
  • High earners who feel anxious or “not secure enough” no matter how much they have, sometimes called money dysmorphia
  • Couples in conflict about money who want relationship therapy focused on marriage and finances
  • Adults with ADD or ADHD who spend impulsively or struggle to plan ahead with money
  • People facing a financial transition such as a divorce, inheritance, business sale, retirement or sudden loss
  • Anyone searching for financial counseling near me who wants both emotional and practical support
Stressed man reviewing finances while woman holds cash beside him
financial psychology for females

Why Work With Maggie Baker, Ph.D.

Most people who help with money are trained only in money. Maggie is a doctoral level clinical psychologist who specializes in the psychology of money, so you work on the feelings, beliefs, attitudes and emotions, patterns and relationships behind your finances, not just the numbers.

She is the author and narrator of Crazy About Money: How Emotions Confuse Our Money Choices and What To Do About It, and her work has been featured in the Financial Times, included in MoneySense’s Top 25 personal finance books, and published through research with the Financial Resilience Institute. She sees clients in person at her office in Wynnewood, PA, on Philadelphia’s Main Line, and through secure virtual sessions. She offers individual, couples, family and group sessions in a private, confidential setting.

Public Speaking

Maggie Baker, Ph.D., brings her expertise in the psychology of money to professional, corporate, financial advisory and community audiences. Her talks help people recognize how emotions shape financial decisions and give them practical tools for change. Book Maggie as a financial wellness speaker for your next event or workshop.
Public Speaking

Take the First Step

Awareness leads to balance. Together, we’ll uncover what drives your money behavior so you can make wiser choices for a healthier financial future.

FAQs

What is financial therapy?
Financial therapy explores your beliefs, your attitudes and emotions about money. Many people carry half-truth beliefs, attitudes and emotions about money from childhood into adult money decision making and behavior. It combines psychological treatment with practical financial awareness to help people change patterns like overspending, avoidance, money anxiety and conflict with a partner.
A financial advisor manages investments and financial plans. A financial coach typically helps with budgeting and goal setting. A financial therapist addresses the beliefs, attitudes and emotions left over from childhood as well as the relationship dynamics that drive money behavior. Dr. Baker is a licensed psychologist, so her financial therapy is grounded in extensive clinical training. She often works alongside a client’s advisor or accountant.
Yes. Money is one of the most common sources of conflict in relationships. Financial marriage counseling helps couples understand each other’s money histories, communicate without escalating anddevelop empathy for their partner so they can make shared decisions about spending, saving and control. Dr. Baker offers couples sessions in Wynnewood and online.
Your first session focuses on what brought you in, your money history and your goals. Over time, sessions explore the beliefs, attitudes and emotions behind your money decisions. That new awareness facilitates building practical strategies to facilitate working together as a team . You will not be asked to bring a spreadsheet, though financial details are welcome.
Maggie Baker, Ph.D., sees clients at her office in Wynnewood, PA, serving Philadelphia, the Main Line and surrounding Pennsylvania suburbs. Virtual sessions are also available. She offers a free 15 minute consultation to see if you money issues are a good fit for financial therapy. Contact Dr. Baker’s office for more information.
Yes. A major loss, growing up with financial instability or a painful divorce can leave lasting fear around money. A financial therapist helps you process those experiences, reduce anxiety and respond to money decisions calmly rather than reactively.

Yes. Financial therapy with Dr. Baker follows the same professional confidentiality standards as any psychotherapy. The specific limits of confidentiality required by law are explained at your first session.